Reify

Heard First makes ideas that were once considered abstract and unabtainable for Huntsville, real and concrete.
By connecting minority musical artists with city initiatives and small businesses in Huntsville, Alabama, a powerful ripple effect takes hold. This harmonious collaboration not only bolsters the local economy and boosts tourism but also fosters cultural inclusion.

We believe America's biggest export has always been our culture.

Embracing diverse talent enriches the community, elevates the music scene, and ignites opportunities for economic growth. As Huntsville resonates with the vibrant sounds of these artists, it becomes a beacon of diversity, creativity, and prosperity. Moreover, investing in local creatives helps retain musical talent that was once lost to major nearby cities, creating a thriving ecosystem of artists and securing Huntsville's position as a cultural hub.