Renowned as one of the nation’s top 3 cities to live in, Huntsville has long been at the forefront of scientific advancement, shining brightly in space exploration, missile defense, biotech, and advanced manufacturing. Yet amidst this brilliance, a hidden gem awaits discovery—the city’s vibrant music culture.

Here, the harmonies of gospel, soulful melodies of R&B, pulsating beats of Hip Hop, and timeless elegance of classical music blend to create a truly unique sound and culture. Heard First is at the frontlines of marrying North Alabama’s untapped creative potential with its limitless tech and business opportunities.

As Heard First is the nonprofit flagship program of Reify  that provides artist development to local minority artists and connects them to Huntsville’s small businesses, we are uniquely positioned to infuse life into the city, drive economic growth, and captivate the hearts of visitors and tourist.