Heard First began as a spark in Huntsville, Alabama—a city known for its innovation in space exploration and technology, but less recognized for its equally vibrant and diverse creative culture. Like the unsung melody of a song, Huntsville’s music and creative professionals quietly shaped the city’s soul, waiting for a stage that could elevate their voices.

That’s where Heard First comes in. As the flagship program of REIFY, Heard First tells the stories of these hidden gems, spotlighting the talent and creativity that pulse through North Alabama. We advance culture by investing in creative professionals who shape the future through their artistry, innovation, and storytelling.

REIFY and Heard First fuel creatives to make a lasting impact on society by providing the resources, support, and opportunities they need to thrive.